Nowadays, affiliate marketing has seeped into nearly every branch of business. Many of the top affiliate programs have offered a brand-new way to promote the brands and earn some passive income. In fact, numerous successful young entrepreneurs in Malaysia have benefited from some sort of affiliate program.

What Is Affiliate Marketing?

Affiliate marketing is a marketing strategy where the affiliate sends s customers to the publishers’ website in exchange for a percentage of sales derived through sales leads.

It is an online marketing practice where the business is shared between the salesperson and online merchants. In simple words, affiliate marketing brings in revenue that generated from online sales, website hits and website registrations.

There is countless online digital marketing in Malaysia using affiliate marketing as a platform to host particular links, banners, or products information on a certain blog or websites.

This is how performance marketing company get paid a fee or percentage of a sale whenever online traffic clicks through on these links makes a purchase.

Why You Should Adopt Affiliate Marketing?

For your information, nearly 9 in 10 of publishers have admitted that affiliate programs play a significant factor in their overall marketing strategy.

It is also claimed to be an efficient source of revenue, rising on average about 20 per cent of their annual revenue. Furthermore, affiliate programs also had increased the number of orders, conversion rate and return on investment (ROI). Now, let’s explore the benefits of implementing affiliate marketing programs in your business.

Benefits of Affiliate Marketing

1. Cost-effective

For many reasons, affiliate marketing can be supremely cost-effective. By paying only commissions when the desired conversion occurs, you are not throwing away ad dollars on places that have no proven value.

Moreover, the process of recruiting affiliates in a new market is an easy way to branch out into that market without any overhead cost of creating an entire marketing campaign. It could have to mitigate the need to sink the money into an unproven market for testing. Thus, save your money!

2. Flexibility

Affiliate programs have the ability to lure publishers with their diversity. Here are the most common reward types:

  • Pay-per-sale: you just pay a percentage of the sale price for every purchase made by a customer who comes to you via affiliate marketing.
  • Pay-per-click: Commission is based on the number of users an affiliate directs to your website. Regardless of whether the sale is made.
  • Pay-per-lead: Affiliates are rewarded once referred visitors have left their personal information on your site by filling out a contact form.

3. A Ready-made Audience for You

With the customer loyalty program in Malaysia, you do not need to spend extra money to generate traffic to your website. This is because the affiliate’s banner ad can do it for you.

With the strong advertisers like Amazon associates and CJ Affiliate, it’s mean more chances to broaden your sales audience with its well-established communities.

4. Low Barrier to Entry

One of the greatest benefits of affiliate marketing is it has a low entry barrier. In other words, you even could start affiliate marketing with no marketing skills or additional required.

You could start an online business in Malaysia right away, anytime and anywhere you want. All you need to do is to select a program and add a tracking code to your website. There is no need for upfront payment. You only reward an affiliate once a sale has been made.